What are keywords and mentions, and how do the limits work?

A keyword is any word or phrase you want to track, such as your brand name, a product or a campaign slogan. A mention is a single result — one unique URL for a social post, article, review or forum message that contains one of your keywords. Your plan sets how many keywords you can track and how many mentions you can collect each month, and both scale up with the tier. Importantly, Brand24 does not automatically charge overage fees: if you exceed your mention limit, it contacts you about upgrading rather than billing you more, so pick a tier that comfortably covers your expected volume.

Which sources does Brand24 monitor?

Coverage is broad. Brand24 monitors Facebook, Instagram, X, TikTok, YouTube, Reddit, LinkedIn, Medium, Quora and Twitch, alongside news sites, blogs, online reviews, newsletters and podcasts. That mix means you catch not just social chatter but press coverage and review-site sentiment in one place. For each mention it captures context such as reach, engagement and sentiment, and it rolls those up into analytics like source analysis, influencer analysis, geo and demographics, so you can see not only what is being said but where, by whom and with what impact.

What AI features does Brand24 have?

Brand24 has invested heavily in AI. Every plan includes AI Sentiment Analysis that classifies mentions as positive, negative or neutral. Higher tiers add Events Detection, which explains the reason behind spikes in mentions, an AI Brand Assistant you can ask questions about your data, AI Insights that suggest actions for brand growth, and AI Topic Analysis. There is also an AI Visibility module, available as an add-on, that tracks how your brand appears across major AI platforms. These features turn raw mention data into summaries and recommendations, though the most powerful ones sit on the Pro tier and above.

Who is Brand24 best for?

Brands, marketing teams, PR professionals and agencies that need to monitor reputation, measure campaign impact and catch issues early across social and news. Its breadth of sources, sentiment analysis and storm alerts make it a strong fit for reputation management and competitor tracking without the enterprise price of legacy suites. It is a weaker fit for very small businesses that only need to watch a single keyword occasionally, where the entry price is high for the value, and for enterprises needing very deep historical data or highly specialised analytics beyond its scope.

4.4 / 5.0

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brand24

Best for: Brands tracking mentions and online reputation

Last updated: September 12, 2026

4.4 / 5.0

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Brand24 is one of the most accessible ways to see what the internet is saying about you — social listening and media monitoring across 15+ sources including social, news, blogs, reviews and podcasts, with AI sentiment, events detection, AI Insights and a Brand Assistant turning raw mentions into summaries you can act on. Storm alerts and real-time updates catch reputation spikes fast, and analytics like reach, influencers, presence score and advertising value help prove PR impact. The catches are structural: plans are capped by keywords and mentions (Individual is just 3 keywords / 2K mentions), pricing climbs quickly ($199/mo annual up to Enterprise from $1,499), API is a paid add-on from Business, and updates are throttled on lower tiers. Excellent for reputation and campaign tracking; just size the tier to your real mention volume.

Pros

Tracks mentions across 15+ sources — social, news, blogs, reviews, podcasts
Strong AI — sentiment, events detection, AI Insights & Brand Assistant
Storm alerts & real-time updates catch spikes fast (Pro+)
Rich analytics — reach, influencers, presence score & AVE
White-label reports; Slack & Teams integrations; 14-day free trial

Cons

Keyword & mention caps — Individual is only 3 keywords / 2K mentions
Pricing climbs fast — $199/mo annual up to Enterprise from $1,499
API is a paid add-on (~$99) and only from the Business tier
Best AI (Insights, unlimited Topics) gated to higher tiers
Updates throttled on lower plans (12h on Individual); limited backfill

Key features

Mention tracking across 15+ sources (social, news, blogs, reviews, podcasts)

AI Sentiment Analysis (all plans)

AI Insights & Brand Assistant (Pro+)

Events detection & Storm Alerts

Reach, engagement & influencer analytics

Presence Score & AVE (PR value)

Boolean search & Lightning Search

White-label reports — PDF, Excel & PowerPoint

Slack & Microsoft Teams integrations; mobile app

API access (add-on, Business+); AI Visibility module (add-on)

Pricing

STARTS AT

$199 – $1,499/mo

Monthly billing Annual discount Free trial: Yes

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Frequently asked questions

How much does Brand24 cost in 2026? +

Five tiers priced by keyword/mention limits, cheaper annually: Individual ~$249/mo ($199 annual) — 3 keywords, 2K mentions; Team ~$349 ($299) — 7 keywords, 10K, unlimited users; Pro ~$499 ($399) — 12 keywords, 40K, real-time + core AI; Business ~$699 ($599) — 25 keywords, 100K, advanced reports; Enterprise from ~$1,499/mo. API is a paid add-on (~$99) from Business.

Is there a free trial or free plan? +

There's a 14-day free trial, no credit card, plus a 30-day money-back guarantee on paid plans (excluding custom deals). No permanent free plan. Since listening only collects mentions from setup onward, add your real brand and competitor keywords immediately — that way you finish the two weeks with a genuine sample of volume and sentiment to judge, not an empty dashboard.

What are keywords & mentions, and how do limits work? +

A keyword is any word or phrase you track — brand, product or slogan. A mention is a single result: one unique URL for a post, article, review or forum message containing a keyword. Your plan caps how many keywords you track and mentions you collect monthly, both scaling with tier. Brand24 doesn't auto-charge overages — if you exceed your mentions it contacts you about upgrading rather than billing more, so pick a tier that comfortably covers your volume.

Which sources does it monitor? +

Broad coverage: Facebook, Instagram, X, TikTok, YouTube, Reddit, LinkedIn, Medium, Quora and Twitch, plus news sites, blogs, online reviews, newsletters and podcasts. So you catch social chatter, press coverage and review sentiment in one place. Each mention captures reach, engagement and sentiment, rolled up into source analysis, influencer analysis, geo and demographics — so you see what's said, where, by whom and with what impact.

What AI features does it have? +

Every plan includes AI Sentiment Analysis (positive/negative/neutral). Higher tiers add Events Detection (why mentions spiked), an AI Brand Assistant you can query, AI Insights with growth suggestions, and AI Topic Analysis. There's also an AI Visibility add-on tracking how your brand shows up across major AI platforms. These turn raw mentions into summaries and recommendations, though the most powerful sit on Pro and above.

Who is it best for? +

Brands, marketing teams, PR pros and agencies that need to monitor reputation, measure campaign impact and catch issues early across social and news. Its source breadth, sentiment analysis and storm alerts suit reputation management and competitor tracking without legacy-suite prices. Weaker fit for very small businesses watching a single keyword occasionally (entry price is high for the value) and enterprises needing deep historical data or highly specialised analytics beyond its scope.

Not sure yet?