What does Nightwatch actually do?

Two things, joined together. It tracks your keyword rankings across Google, Bing, YouTube, DuckDuckGo, Yahoo and Google Maps in more than 107,000 locations, and it tracks whether AI assistants — ChatGPT, Claude, Gemini and Perplexity — mention or cite your brand. Its Citation Intelligence feature connects the two, showing how your search rankings feed your AI visibility. It is a rank tracker and AI-visibility tool rather than an all-in-one suite, so it goes deep on tracking rather than wide on every SEO task.

How much does Nightwatch cost?

Pricing is in euros and billed on keywords tracked, not team size. Starter is 79 euros a month for 500 keywords, Professional 159 euros for 2,500 keywords, and Agency 399 euros for 7,500 keywords, with an Enterprise tier for 20,000-plus. Annual billing saves 20%. Because the pricing is in euros, the exact dollar figure moves with the exchange rate, so quote it as a euro price or refresh the conversion regularly.

Does every plan really include unlimited seats?

Yes, and it is the standout commercial feature. Every plan, from Starter up, includes unlimited user seats at no extra cost. For agencies this is a genuine differentiator: Semrush and Ahrefs charge roughly 45 dollars or more per additional seat, so a team of five can pay far more there for the seats alone than Nightwatch charges in total. If you have a team, this is where the maths tips in Nightwatch's favour. White-label reporting is included on every plan too.

Does Nightwatch track AI search visibility?

Yes — it is one of the few tools built around it rather than bolting it on. Nightwatch simulates interactions with ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews, then analyses the responses to see whether your brand is mentioned, cited or recommended, and reports a Share of Voice for AI. Citation Intelligence then links those AI mentions back to the search rankings that drive them. AI prompt allowances scale by plan, from 50 a month on Starter to 500 on Agency.

Is Nightwatch a full SEO suite like Semrush?

No, and it does not try to be. Nightwatch is a specialist: rank tracking, local tracking and AI visibility, done to a high standard, with keyword research, prompt research and site audits alongside. What it is not is a sprawling all-in-one covering deep backlink indexes, content marketing suites and PPC. If you want the single best tracker with AI visibility built in and unlimited seats, Nightwatch is a strong pick. If you want one tool to do everything, a broader suite fits better — many teams run Nightwatch alongside one.

Is there a free trial?

Yes — a full-feature 14-day trial with no credit card required to start, including AI tracking, Citation Intelligence, local tracking and the NightOwl agent. One thing to note: if you do add a card and do not cancel within 14 days, the trial converts to a paid subscription automatically. Nightwatch sends reminder emails before that happens, but set your own reminder as well.

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