Social Media Marketing Tools, Researched & Rated

Iconosquare

Social media analytics and management platform with scheduling, reporting and multi-account tracking.

Best for: Social media analytics & reporting for agencies

Buffer

Simple and clean social media scheduling tool loved by small business owners

Best for: Simple Social Scheduling

Switcher

iOS multi-camera live streaming and video production app with overlays, multistreaming and monetization.

Best for: Creators & brands producing multi-camera live video

MeetEdgar

Social media scheduler that recycles evergreen content from categorized libraries to auto-fill your calendar.

Best for: Solopreneurs & small teams recycling evergreen social content

Wati

WhatsApp Business API platform for team inbox, broadcasts, chatbots and automated customer conversations.

Best for: SMBs automating sales & support on WhatsApp

Vista Social

Schedule, publish and manage social media with built-in listening, reviews and a unified inbox.

Best for: SMBs and agencies managing social with built-in listening and review management

Landbot

No-code visual builder for web, WhatsApp and AI chatbots that capture and qualify leads.

Best for: Marketing teams building no-code chatbots for lead gen

MagicPost

AI LinkedIn post generator with scheduling, analytics and a large inspiration library for creators.

Best for: Professionals & creators growing their LinkedIn presence

Publer

Multi-platform social media scheduler with AI writing and content recycling features

Best for: Multi-Platform Scheduler

SocialBee

Recycles your best content automatically keeping your social media consistently active

Best for: Content Recycling Tool

brand24

Track brand mentions across social, news, blogs, and reviews with AI sentiment, alerts, and analytics.

Best for: Brands tracking mentions and online reputation

SocialPilot

Cost-effective social media management tool for scheduling, analytics and client management across platforms.

Best for: Agencies scheduling social across many client accounts

later

Plan, schedule and auto-publish visual content across Instagram, TikTok and other social platforms.

Best for: Creators and brands scheduling visual social content across platforms.

DemandBird

B2B social media scheduling and management platform with content repurposing, analytics and client reporting.

Best for: B2B teams & agencies scheduling multi-platform social content