Landbot

Yes — for learning and prototyping it's one of the better free tiers around. Sandbox gives you 100 conversations/mo, one seat and the core builder, which reviewers call surprisingly generous for testing ideas. The limits are real, though: 100 chats disappears quickly on a live site, and the channels and AI allocations you want in production sit on paid plans. Treat it as a genuine way to learn the builder and validate a use case, then budget for a paid tier once the bot goes live.

More than most expect — the single biggest thing to check. WhatsApp is locked behind WhatsApp Starter (~€80/mo), and you need WhatsApp Pro (~€200/mo) for real volume. On top of the subscription you also pay WhatsApp's own per-conversation message costs through Meta, and AI chats are metered separately. That layering of plan + message fees + AI allocations is why Landbot's WhatsApp/AI pricing is considered expensive, and why a heavy WhatsApp roadmap can make a dedicated WhatsApp platform cheaper.

Landbot has leaned into AI. AI Agents are GPT-powered agents that combine LLM reasoning with rule-based flow steps, so you mix free-form AI answers with controlled logic. An AI Copilot generates and configures flows from a plain-language description, and an AI Appointment Assistant (early 2026) focuses on converting leads to booked appointments. Genuinely useful — but AI chats are a metered resource with their own allowances, so the more you lean on AI, the more you watch your plan's AI chat limit and overage rates.

Landbot deploys across web, WhatsApp and Messenger, so you reuse conversational logic across channels (WhatsApp needs a higher tier). It integrates via a native API, webhooks, Zapier and direct CRM connections, letting you push captured leads into your stack, trigger flows from external events and sync data both ways. For most marketing and sales setups those cover the common needs, and the visual builder makes wiring conditional logic, calculations and integrations approachable without code.

Marketing and sales teams wanting structured, on-brand conversational experiences — lead capture, surveys, quizzes and appointment routing — built fast without developers. Its approachable builder and free Sandbox suit teams prototyping flows and running web-based bots. Weaker fit for businesses whose main channel is WhatsApp or who expect heavy AI-chat volume, where Landbot's premium WhatsApp/AI pricing and overages add up fast — a dedicated WhatsApp platform or cheaper AI chatbot may deliver better value at scale.