Does Wati charge per-message fees?

Yes, and this is the cost most people miss. WhatsApp itself is priced by conversation through Meta, and Wati passes those charges through with a markup of roughly 20 percent on top of Meta's official rates. So every marketing, utility or authentication conversation you send costs a little more through Wati than the raw Meta rate. For low volumes this is minor, but for a store messaging tens of thousands of contacts a month, the markup becomes a meaningful line item worth modelling before you commit.

What are the hidden costs and seat limits?

Three things catch buyers out. First, additional agent seats are charged separately — about 24 dollars per user a month on Pro and 59 dollars on Business — and the Growth plan is capped at 3 users with no option to add more. Second, chatbot sessions and the deepest automation workflows have limits that vary by plan. Third, the WhatsApp message markup applies to everything. Together these mean the real total cost commonly lands 30 to 50 percent above the advertised sticker price, so budget for seats, sessions and messages, not just the plan.

Which integrations does Wati support?

Wati connects to the tools most SMBs already run. It integrates natively with Shopify and WooCommerce for e-commerce flows, with Zapier and Make for no-code automation, with Google Sheets, and with CRMs such as HubSpot, plus a REST API and webhooks for custom setups. That makes it straightforward to trigger WhatsApp messages from orders, forms or CRM events, and to sync contacts and conversation data back out. For most small teams the built-in integrations cover the common use cases without custom development.

Who is Wati best for?

Small and mid-sized businesses that want to run sales, marketing and support on WhatsApp without building on the raw API themselves — e-commerce stores sending order updates and cart reminders, and support teams handling inbound chats from a shared inbox. Its fast onboarding, no-code chatbots and broadcast tools are a genuine strength for non-technical teams. It is a weaker fit for very high-volume senders, where the per-message markup adds up, and for businesses that need a single omnichannel platform spanning email, SMS and social alongside WhatsApp.

4.4 / 5.0

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Home / Partner Picks / Wati

WhatsApp Business APIite Conversational Marketing Chatbot Automation

Wati

Best for: SMBs automating sales & support on WhatsApp

Last updated: September 05, 2026

4.4 / 5.0

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Wati is one of the fastest ways to turn WhatsApp into a real sales and support channel — a shared team inbox, broadcasts, no-code chatbots, workflow automation and template management, with quick onboarding and reliable delivery as an official Meta and Google partner. The entry plan is affordable and it plugs into Shopify, Zapier, Google Sheets and CRMs. The honest part is the money. On top of the subscription you pay WhatsApp per-message charges with a ~20% markup, extra seat fees (and Growth caps you at 3 users), and chatbot session limits — so the real bill routinely lands 30–50% above the sticker price. Great for SMBs on WhatsApp; just budget for messages and seats, not only the plan.

Pros

Fast onboarding & reliable delivery — official Meta & Google partner
Shared WhatsApp team inbox with assignment, quick replies & tags
No-code chatbot builder & workflow automation
Broadcasts, template management & campaign analytics
Affordable entry; Shopify, Zapier, Google Sheets & CRM integrations

Cons

~20% Wati markup stacks on top of Meta's per-message rates
Extra seat fees (~$24 Pro, ~$59 Business); Growth capped at 3 users
Deepest automations gated to higher plans
Opaque pricing — markups, seat caps & session limits easy to miss
Real total cost often 30–50% above the sticker price

Key features

Shared WhatsApp team inbox

Chat assignment, quick replies & tags

Broadcast & bulk campaigns

No-code chatbot builder (paid plans)

Workflow automation & sequences (Pro+)

WhatsApp template management

Integrations — Shopify, Zapier, Google Sheets, HubSpot

REST API & webhooks

Campaign & agent analytics

GDPR; HIPAA via BAA (Business / Enterprise)

Pricing

STARTS AT

$59 – $279/mo + messages

Monthly billing Annual discount Free trial: Yes

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Frequently asked questions

How much does Wati cost in 2026? +

Three published tiers plus a custom enterprise plan, cheapest annually: Growth ~$59/mo, Pro ~$119/mo and Business ~$279/mo, with monthly billing higher (~$69 / $149 / $349). On top you pay WhatsApp per-message charges and extra seat fees. Since the platform fee is only part of the bill, your real cost depends on message volume and team size, not just the plan.

Does it charge per-message fees? +

Yes — the cost most people miss. WhatsApp is priced by conversation through Meta, and Wati passes those charges through with a markup of roughly 20% on top of Meta's official rates. Every marketing, utility or authentication conversation costs a little more through Wati than the raw Meta rate. Minor at low volume, but a meaningful line item once you're messaging tens of thousands of contacts a month — model it first.

Is there a free trial or free plan? +

There's a 7-day free trial on all plans, but no permanent free plan. The trial is enough to connect a WhatsApp number, test the shared inbox, build a simple chatbot and send broadcasts — a real chance to evaluate the workflow before paying. There's no perpetual free tier, so plan to move onto Growth or higher once it ends if the platform fits.

What are the hidden costs & seat limits? +

Three things catch buyers out. Additional agent seats are charged separately — about $24/user on Pro and $59/user on Business — and Growth is capped at 3 users. Chatbot sessions and the deepest automations have plan-based limits. And the WhatsApp message markup applies to everything. Together these push the real total commonly 30–50% above the advertised price — budget for seats, sessions and messages.

Which integrations are supported? +

Wati connects to the tools most SMBs already run: Shopify and WooCommerce for e-commerce flows, Zapier and Make for no-code automation, Google Sheets, and CRMs like HubSpot, plus a REST API and webhooks. That makes it easy to trigger WhatsApp messages from orders, forms or CRM events and sync contacts and conversation data back out — covering the common use cases without custom development.

Who is it best for? +

Small and mid-sized businesses running sales, marketing and support on WhatsApp without building on the raw API — e-commerce stores sending order updates and cart reminders, and support teams handling inbound chats from a shared inbox. Fast onboarding, no-code chatbots and broadcasts are a genuine strength for non-technical teams. Weaker fit for very high-volume senders (the per-message markup adds up) and anyone needing a single omnichannel platform across email, SMS and social.

Not sure yet?