How much does Nightwatch cost?

Pricing is in euros and billed on keywords tracked, not team size. Starter is 79 euros a month for 500 keywords, Professional 159 euros for 2,500 keywords, and Agency 399 euros for 7,500 keywords, with an Enterprise tier for 20,000-plus. Annual billing saves 20%. Because the pricing is in euros, the exact dollar figure moves with the exchange rate, so quote it as a euro price or refresh the conversion regularly.

Does every plan really include unlimited seats?

Yes, and it is the standout commercial feature. Every plan, from Starter up, includes unlimited user seats at no extra cost. For agencies this is a genuine differentiator: Semrush and Ahrefs charge roughly 45 dollars or more per additional seat, so a team of five can pay far more there for the seats alone than Nightwatch charges in total. If you have a team, this is where the maths tips in Nightwatch's favour. White-label reporting is included on every plan too.

Does Nightwatch track AI search visibility?

Yes — it is one of the few tools built around it rather than bolting it on. Nightwatch simulates interactions with ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews, then analyses the responses to see whether your brand is mentioned, cited or recommended, and reports a Share of Voice for AI. Citation Intelligence then links those AI mentions back to the search rankings that drive them. AI prompt allowances scale by plan, from 50 a month on Starter to 500 on Agency.

Is Nightwatch a full SEO suite like Semrush?

No, and it does not try to be. Nightwatch is a specialist: rank tracking, local tracking and AI visibility, done to a high standard, with keyword research, prompt research and site audits alongside. What it is not is a sprawling all-in-one covering deep backlink indexes, content marketing suites and PPC. If you want the single best tracker with AI visibility built in and unlimited seats, Nightwatch is a strong pick. If you want one tool to do everything, a broader suite fits better — many teams run Nightwatch alongside one.

4.5 / 5.0

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Rank Tracking Visual Reporting SEO Agencies

Nightwatch

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Best for: Daily Rank Tracking

Last updated: July 21, 2026

4.5 / 5.0

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The SEO landscape just split in two — rankings on one side, AI citations on the other — and most tools track only one. Nightwatch tracks both, and connects them: its Citation Intelligence shows how your Google position feeds your visibility inside ChatGPT, Claude, Gemini and Perplexity. Built on 13 years of ranking data, it pairs the most granular local tracking in the business (107,000+ locations, zip-code level) with something agencies rarely get — unlimited user seats on every plan. It's a specialist tracker, not an all-in-one suite, and that focus is the point.

Pros

Unlimited seats on every plan — Semrush/Ahrefs charge $45+/seat
Unifies rank tracking with AI visibility in ChatGPT, Claude, Gemini, Perplexity
Most granular local tracking anywhere: 107,000+ locations, zip-code level
White-label reporting included on every plan, not an add-on
Stores raw HTML of every check — any ranking is auditable later

Cons

— A tracker, not a full suite — lighter on keyword/backlink research than Semrush
— Priced in euros, so the dollar cost moves with the exchange rate
— Trial auto-bills on day 14 unless cancelled
— Site audit capped at 25 pages on the two lower tiers
— No permanent free plan

Key features

Rank tracking across 107,000+ locations

AI visibility — ChatGPT, Claude, Gemini, Perplexity

Citation Intelligence (rankings ↔ AI citations)

Unlimited user seats — every plan

White-label reporting — every plan

NightOwl SEO agent (automated analysis)

Keyword & prompt research

Site audit & Core Web Vitals

Looker Studio, GA4 & GSC integrations (Pro+)

API access (Pro+) & SEO MCP

Pricing

STARTS AT

From €79/mo

Annual discount Free trial: Yes

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Frequently asked questions

What does Nightwatch actually do? +

Two things, joined up. It tracks rankings across Google, Bing, YouTube, DuckDuckGo, Yahoo and Maps in 107,000+ locations, and it tracks whether ChatGPT, Claude, Gemini and Perplexity cite your brand. Citation Intelligence connects the two. It's a tracker and AI-visibility tool — deep on tracking, not a do-everything suite.

How much does it cost? +

Priced in euros, by keywords tracked: Starter €79/mo (500 kw), Professional €159/mo (2,500 kw), Agency €399/mo (7,500 kw), Enterprise custom (20,000+). Annual saves 20%. Since it's euro-priced, the dollar figure shifts with the exchange rate — quote in euros or refresh the conversion.

Do all plans really include unlimited seats? +

Yes — the standout feature. Every plan has unlimited seats free. Semrush and Ahrefs charge ~$45+/seat, so a team of five can pay more there for seats alone than Nightwatch costs in total. White-label reporting is included on every plan too. If you have a team, this is where the maths tips Nightwatch's way.

Does it track AI search visibility? +

Yes — it's built around it. Nightwatch simulates ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews, then checks whether your brand is mentioned or cited and reports a Share of Voice. Citation Intelligence links those mentions back to the rankings that drive them. Prompt allowances run 50/mo (Starter) to 500/mo (Agency).

Is it a full suite like Semrush? +

No, and it doesn't pretend to be. It's a specialist — rank tracking, local tracking and AI visibility done well, with keyword/prompt research and site audits alongside. It's not a deep backlink index or a PPC/content suite. Want the best tracker with AI visibility and unlimited seats? Nightwatch. Want one tool for everything? Pair it with a broader suite.

Is there a free trial? +

Yes — full-feature, 14 days, no card to start, including AI tracking, Citation Intelligence and the NightOwl agent. Note: if you add a card and don't cancel within 14 days, it converts to paid automatically. They email reminders, but set your own too.

Not sure yet?