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SE Ranking

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Best for: Budget SEO Platform

Last updated: July 25, 2026

SE Ranking spent years as the budget alternative to Semrush. That's over. The cheap Essential plan is gone, retired along with the whole Essential/Pro/Business structure, and entry now starts at $103.20/mo. But it bought something real with the price rise: native AI search tracking across ChatGPT, Perplexity, AI Overviews and AI Mode — five LLMs, included in the base plan, not sold as an add-on. If you need to know whether AI assistants are citing your brand, almost nobody else includes that.

Pros

  • AI search tracking across 5 LLMs — included, not an add-on
  • Genuine all-in-one: rank tracking, audits, backlinks, keywords, content
  • Still cheaper than Semrush for equivalent agency capability
  • 14-day free trial, no credit card required
  • Free assisted migration on annual plans

Cons

  • The $52 Essential plan is gone — entry is now $103.20/mo
  • Payments are non-refundable — no money-back guarantee
  • White-label needs the Agency Pack: +$69/mo, annual billing only
  • Core gives just one manager seat; extras from $16/mo
  • Core keeps only 6 months of historical data

Key features

Rank tracking across major search engines
AI search tracking — ChatGPT, Perplexity, AI Overviews, AI Mode
Website & on-page audit (250k–2M pages/mo)
Unlimited keyword, competitor & backlink research
AI competitive research (5–15 domains)
Content marketing module (25–50 articles)
Local Marketing — GBP, citations, local rank tracker
Looker Studio, GA4, GSC & Matomo integrations
API access & MCP (25K–100K credits)
White-label reporting (Agency Pack add-on)

Pricing

STARTS AT

$103.20–$223.20/mo

Monthly billing Annual discount Free trial: Yes
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Frequently asked questions

No. SE Ranking retired Essential, Pro and Business. There are now two self-serve plans: Core $103.20/mo and Growth $223.20/mo (annual; $129 and $279 monthly). Plenty of reviews still quote a ~$52 Essential plan — it doesn't exist any more, and the entry price has roughly doubled.
Core: 10 projects, 1 seat, 2k daily keywords, 100 AI prompts, 250k audit pages. Growth: 30 projects, 3 seats, 5k keywords, 250 prompts, 2M audit pages — plus all-time historical data, guest links, page-change monitoring and dedicated support. The trigger is project count: past ten active clients, Growth pays for itself.
Yes — and it's now the strongest reason to pick it. Both plans include prompt tracking across five LLMs, unlimited AI source tracking, and competitive research across AI Overviews, AI Mode, Perplexity and ChatGPT. Most rivals sell this separately or don't offer it.
No. The Agency Pack is +$69/mo, annual billing only. Agencies should budget Core + Agency Pack (~$172/mo) as their real cost, not the $103 headline.
Generally no — payments are non-refundable except where the service wasn't delivered as promised, and annual plans bill upfront. So the 14-day trial is your only real evaluation window. It needs no credit card and gives 10 projects, 750 keywords/day and 20 AI prompts/day. Use it properly.
SE Ranking is still cheaper for equivalent agency capability, and its AI search tracking is built in rather than sold on top. Semrush is a wider platform — PPC, social, content, local — on a bigger dataset. If SEO plus AI visibility is the job and you're running client sites on a budget, SE Ranking wins. If you need breadth beyond SEO, Semrush earns the premium.

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