The two dominant WordPress builders, and the choice often comes down to billing and ecosystem. Elementor has the larger community, more third-party add-ons and templates, and a strong free version, but Pro is annual-only. Divi is best known for offering a one-time lifetime licence alongside its annual plan, which appeals if you dislike recurring fees. For most people the deciding factors are Elementor's bigger ecosystem and gentler learning curve versus Divi's lifetime pricing. If you want the most widely supported builder with the deepest add-on library, Elementor leads.

4.8 / 5.0

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WordPress Users Page Builder WordPress Design

Elementor

Best for: WordPress Page Builder

Last updated: September 12, 2026

4.8 / 5.0

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Elementor is the visual page builder that runs a huge slice of the web — 10M+ installs powering 12M+ WordPress sites. Its free version is unusually capable: a live drag-and-drop editor, 30+ widgets, Flexbox containers and full responsive controls. Pro is where the real site-building lives — the Theme Builder, Popup Builder, Form Builder and WooCommerce, plus 100+ widgets, custom CSS and in-editor AI. The honest catch: the essentials are gated behind Pro, plans cap how many sites you can activate, and there's no monthly billing — Pro is annual only.

Pros

Most-installed WP builder — 10M+ installs, 12M+ sites
Genuinely capable free version — 30+ widgets & Flexbox containers
Pro unlocks Theme Builder, Popups, Forms & WooCommerce
Live drag-and-drop editing with full responsive controls
In-editor AI generation & a huge Pro template library

Cons

Key features — Theme Builder, forms — are Pro-only
Plans cap site activations, from 1 up to Agency tiers
No monthly billing — standard plans are annual only
Feature bloat can slow load without careful optimisation
WooCommerce lacks native variation pages & conditional logic

Key features

Live drag-and-drop editor with Flexbox containers

30+ free widgets & full responsive controls (free)

Theme Builder — headers, footers & templates (Pro)

Popup Builder & Form Builder (Pro)

WooCommerce Builder for product & shop pages (Pro)

100+ Pro widgets & template library (Pro)

Custom CSS & developer controls (Pro)

In-editor AI content & image generation (Pro)

Managed WordPress hosting bundling Pro

Premium support & updates (Pro)

Pricing

STARTS AT

Free – $399/yr

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Frequently asked questions

How much does Elementor cost in 2026? +

The core plugin is free. Elementor Pro is annual, with tiers split mainly by site activations: Essential ~$59/yr (1 site), Advanced ~$99/yr (3 sites), Expert ~$199/yr (25 sites) and Agency ~$399/yr (largest allocation), plus an Advanced Solo ~$84/yr single-site option. Every paid tier has the same Pro features — you're paying for site activations, not extra capability.

What's the difference between Free and Pro? +

Free gives the drag-and-drop editor, ~30+ widgets, Flexbox containers and full responsive controls — enough to design real pages. Pro holds the site-building essentials: Theme Builder (headers, footers, templates), Popup Builder, Form Builder and WooCommerce, plus 100+ widgets, custom CSS and in-editor AI. Laying out a few pages? Free is capable. Need custom headers, forms or a store? Pro becomes necessary, not optional.

Is Elementor good for WooCommerce stores? +

Yes, with caveats. Pro's WooCommerce Builder lets you design product and shop pages visually — plenty for most stores. The known limits: no native support for product variations as separate pages and limited conditional logic on product displays, so complex catalogues may need an add-on or custom work. For a typical small-to-mid store, it's a big step up from styling the default templates by hand.

Does Elementor slow down your site? +

It can if you're careless, but it's improved a lot. The move to Flexbox containers leaned out the markup, and on decent hosting a standard Pro business site typically scores mid-70s to high-80s on mobile PageSpeed. The usual culprits are cheap hosting, too many add-ons and unoptimised images — not the builder itself. Pair it with quality hosting, caching and image optimisation and performance is perfectly respectable.

Elementor or Divi? +

The two dominant WordPress builders; the choice often comes down to billing and ecosystem. Elementor has the larger community, more add-ons and templates and a strong free version — but Pro is annual-only. Divi is known for a one-time lifetime licence alongside annual plans, appealing if you dislike recurring fees. Want the most widely supported builder with the deepest add-on library and a gentler learning curve? Elementor leads. Prefer lifetime pricing? Divi's worth a look.

What about Elementor hosting? +

Elementor sells managed WordPress hosting bundling all Pro features into one subscription from around $8.99/mo. It's an all-in-one route — hosting, WordPress and Pro handled together — good for people who'd rather not assemble their own stack. Already happy with your host? Buying Pro alone is usually cheaper. Starting fresh and want one bill and one support contact? Price out the hosting bundle.

Not sure yet?