Home / Partner Picks / Leadpages
Best for: Marketers building high-converting landing pages
Last updated: September 13, 2026
Leadpages is one of the most established ways to turn traffic into leads without a designer — a drag-and-drop builder, 250+ conversion-optimised templates, pop-ups and alert bars, an AI Engine for copy and images, checkouts to sell products, and 90+ integrations, with unlimited traffic and leads on every plan. It's beginner-friendly and there's a 14-day free trial with no credit card. The honest part is the money and the gating. Pricing starts at $37/mo (billed annually) for Standard, but the tools growing marketers actually want — A/B testing, blog functionality and extra custom domains — live on Pro ($74/mo annual), and the Advanced tier is quote-only. There's no free plan after the trial and extra seats run ~$15/user/mo. Great for lead-gen and paid-campaign pages; just pick the tier that matches the features you'll actually use.
STARTS AT
$37–$74/mo
Two published tiers plus a custom Advanced tier, cheapest annually: Standard is $49/mo monthly or $37/mo annual; Pro is $99/mo monthly or $74/mo annual; Advanced is quote-only. Extra team members run about $15/user/mo. There's a 14-day free trial but no permanent free plan, so budget for a paid tier once it ends.
Yes to a trial, no to a free plan. There's a 14-day free trial with no credit card — enough to build pages, test templates, set up pop-ups and try the AI Engine before paying. There's no ongoing free tier once it ends, so you move onto Standard, Pro or Advanced to keep pages live. Use the trial to confirm the builder and integrations fit your workflow.
Standard covers the essentials — drag-and-drop builder, 250+ templates, unlimited traffic and leads, pop-ups and alert bars, 1 custom domain and 90+ integrations. Pro adds what growing businesses need: A/B testing, 3 custom domains, no transaction fees on checkouts, and blog functionality. Running split tests, selling products or publishing a blog? Pro is the upgrade. Just capturing leads? Standard is enough.
Yes — an AI Engine generates headlines, body copy and images to speed up page creation, plus design suggestions. It's useful for getting a first draft up quickly rather than starting from a blank canvas, though like any AI writing tool the output still benefits from human editing to match your brand and offer. AI usage is credit-based, and heavier use can push you toward a higher tier.
Yes. You can add checkouts to pages and pop-ups to sell products, accept one-off payments and manage recurring billing — a simple sales funnel without a separate store. On Pro there are no Leadpages transaction fees on e-commerce checkouts, which matters if payments are core to your funnel. For high-volume or complex catalogues a dedicated e-commerce platform is still better, but for lead-gen offers and digital products it works well.
Small and mid-sized businesses, solopreneurs and marketers who want high-converting landing pages and lead capture without a designer or developer. Templates, pop-ups and unlimited traffic and leads make it a strong fit for lead generation and paid-campaign pages. Weaker fit for teams on a tight budget (cheaper builders exist) and for large enterprises needing advanced governance, which sit on the quote-only Advanced tier.
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