Does Moosend have a free plan?

No permanent free plan, but the trial is unusually generous: 30 days of full access to all Pro features with no credit card required. That is longer than most competitors offer and enough time to build real campaigns and automations rather than just clicking around. Treat it as a proper evaluation window — set up genuine workflows during it — and then move to Pro if the platform fits, since there is no free tier to fall back on afterward.

What's included in the Pro plan?

Almost everything, which is Moosend's biggest selling point. The entry Pro plan includes unlimited email campaigns and sends, the full marketing automation builder, landing pages, subscription forms, analytics, an AI writer and five user accounts — with no features locked behind a higher tier. This is genuinely different from platforms like Mailchimp, which gate automation and advanced tools behind pricier plans. With Moosend, the cheapest paid plan is the full product, and you only pay more as your subscriber count grows.

What does Moosend+ add, and what's the catch?

Moosend+ is a build-your-own middle tier that lets you bolt specific enterprise features onto a Pro account as paid add-ons: transactional emails, dedicated IP addresses, SSO and SAML, audience discovery, custom reports and additional team seats beyond the five in Pro. The catch is transparency — Moosend does not publish prices for these add-ons, transactional email included, so you have to request a quote. If transactional email for receipts and order confirmations is essential, factor in that it is an extra cost on top of Pro, not a bundled feature.

Who is Moosend best for?

Small and mid-sized businesses, e-commerce stores and budget-conscious marketers who want unlimited sending and real automation without paying for enterprise tiers. It is especially good value for frequent senders, since you pay by list size rather than send volume. It is a weaker fit for anyone who needs polished transactional email as a core, transparent feature, for teams requiring many native integrations, or for those who specifically want a permanent free plan rather than a trial.

4.5 / 5.0

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Email Marketing Budget Automation Affordable Email Marketing

Moosend

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Best for: Affordable Email Marketing

Last updated: July 25, 2026

4.5 / 5.0

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Moosend does something most email platforms won't: it puts everything in one cheap plan. Automation, landing pages, forms, analytics, an AI writer and unlimited sends are all in the entry Pro plan from around $9/mo — nothing gated behind a pricier tier, which is the opposite of how Mailchimp works. You pay by subscriber count, not send volume, so frequent senders get real value. The main things to know: there's no forever-free plan (a 30-day trial instead), and transactional email is a fuzzy paid add-on rather than a bundled feature.

Pros

One of the cheapest full-featured email platforms — from ~$9/mo
No feature-gating — automation, landing pages & analytics all in Pro
Unlimited emails on every plan, billed only by subscriber count
Generous 30-day full-feature trial, no credit card
Strong, genuinely usable automation builder for the price

Cons

— No forever-free plan — only a 30-day trial
— Subscriber pricing ramps fast — 500→2,000 contacts is ~$9→$24
— Transactional email is a paid add-on with unpublished pricing
— Dedicated IPs, SSO & extra seats need custom Moosend+ / Enterprise
— Fewer native integrations than bigger platforms

Key features

Unlimited email campaigns & sends

Full marketing automation builder (in Pro)

Drag-and-drop email editor & templates

Landing pages & subscription forms

Analytics & reporting

AI writer

5 user accounts included (in Pro)

Transactional email (Moosend+ add-on)

Dedicated IPs, SSO/SAML, audience discovery (Moosend+)

Pay-as-you-go email credits option

Pricing

STARTS AT

$9/mo

Monthly billing Annual discount

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Frequently asked questions

How much does Moosend cost in 2026? +

The single Pro plan is priced by subscribers: ~$9/mo at 500 contacts, rising with your list — ~$24 at 2,000, ~$48 monthly ($38 annual) at 5,000, ~$315 at 50,000. Annual saves 20%, six-monthly 15%. Above Pro: custom-priced Moosend+ (add-ons) and Enterprise (high-volume).

Is there a free plan? +

No permanent free plan, but the trial is generous: 30 days of full Pro access, no credit card — longer than most rivals, enough to build real campaigns and automations. Use it as a proper evaluation, then move to Pro if it fits, since there's no free tier to fall back on.

What's included in Pro? +

Almost everything — the main selling point. Pro includes unlimited campaigns and sends, the full automation builder, landing pages, forms, analytics, an AI writer and 5 user accounts, with nothing locked behind a higher tier. Unlike Mailchimp (which gates automation to pricier plans), Moosend's cheapest paid plan is the full product; you only pay more as your list grows.

What does Moosend+ add, and the catch? +

Moosend+ is a build-your-own middle tier — bolt on transactional email, dedicated IPs, SSO/SAML, audience discovery, custom reports and extra seats as paid add-ons. The catch is transparency: Moosend doesn't publish prices for these (transactional email included), so you request a quote. If transactional email for receipts is essential, budget for it as an extra on top of Pro.

Moosend or Mailchimp? +

On price and value, Moosend wins for most small businesses — dramatically cheaper at the same list size, and it includes automation in the base plan where Mailchimp reserves it for Standard/Premium. Mailchimp has a bigger integration ecosystem and brand familiarity. But for full-featured email with automation at the lowest sensible price, Moosend delivers far more per dollar.

Who is it best for? +

Small and mid-sized businesses, e-commerce and budget-conscious marketers who want unlimited sending and real automation without enterprise pricing — especially frequent senders, since you pay by list size, not volume. Weaker fit if you need polished, transparent transactional email, many native integrations, or a permanent free plan rather than a trial.

Not sure yet?