WhatConverts

Best for: Agencies and PPC marketers proving which campaigns drive leads.

Last updated: August 04, 2026

4.7 / 5.0

Visit Website Compare tools

WhatConverts answers the question every paid-media marketer actually cares about: which campaigns are producing leads? It captures calls, forms, chats and ecommerce leads in one place and attributes each to the exact source, campaign and keyword behind it — turning a pile of leads into proof of what's working. Reviewers rate it near-perfect for accuracy and support. The honest catch: it's usage-based, so tracking fees stack on top of the subscription, and the strongest features — full customer journey and multi-click attribution — are Elite-tier only.

Pros

Captures every lead type — calls, forms, chats & ecommerce
Attributes each lead to the exact source, campaign & keyword
Accurate tracking & consistently praised, fast support
Customizable dashboards, report builder & lead value tracking
Deep integrations — Google Ads, Analytics, HubSpot & more

Cons

Usage charges stack on the subscription & climb with volume
The included $30 monthly usage credit runs out fast
Form & chat tracking need the Plus plan or higher
Full customer journey & multi-click attribution are Elite-only
Month-to-month only — no annual discount; agency plans from $500/mo

Key features

Call tracking — dynamic number insertion & recording

Form, chat & ecommerce lead tracking (Plus+)

Source, campaign & keyword attribution

Lead value & revenue tracking

Customizable dashboards & Report Builder (Pro+)

Call Flows routing & scheduled reporting (Pro+)

API access & HIPAA/GDPR compliance (Pro+)

Full customer journey & multi-click attribution (Elite)

Google Ads, Analytics, HubSpot & Zapier integrations

Agency plans with multi-account management

Pricing

STARTS AT

$30 – $160/mo

Monthly billing Annual discount Free trial: Yes

Visit website

Frequently asked questions

How much does WhatConverts cost in 2026? +

Four single-account plans, month-to-month: Call Tracking $30, Plus $60, Pro $100, Elite $160, each including $30 of monthly usage credit. Agency plans start at $500/mo with larger credits. Crucially these are platform subscriptions — tracking numbers, call minutes and other usage bill on top, and the $30 credit runs out quickly, so real cost tracks lead volume. No annual discount.

What does WhatConverts actually track? +

Every kind of lead, not just calls. It captures calls (dynamic number insertion + recording), form submissions, chats and ecommerce leads, then ties each back to the source, campaign and keyword that produced it. So you see not just that a lead arrived, but exactly which ad, channel or search term drove it. For anyone spending on paid media, that source-level attribution turns a pile of leads into a clear picture of what's working.

Why is it good for agencies and PPC? +

Because it proves ROI. Agencies live or die by showing clients their spend produces real leads, and WhatConverts connects each call, form and chat to the campaign behind it, with dashboards and a report builder to present it cleanly. Integrations with Google Ads, Analytics and CRMs push data where teams work, and lead value tracking attaches revenue to sources. Reviewers rate it highly for accuracy and support — exactly what you need when a client questions the numbers.

What's gated behind the higher plans? +

Quite a bit — match the plan to your needs. Entry Call Tracking covers calls only; form, chat & ecommerce start on Plus. Pro adds Call Flows routing, Report Builder, scheduled reporting, API access and HIPAA/GDPR. The full customer journey, Lead Intelligence and multi-click attribution — arguably the best reasons to pick WhatConverts — sit on Elite. If deep attribution is why you're buying, budget for Elite rather than expecting it lower down.

WhatConverts or CallRail? +

The two names that come up most in lead tracking; the choice hinges on breadth. WhatConverts is full lead tracking — calls, forms, chats and ecommerce with strong source attribution and agency-built reporting — and reviewers rate its accuracy and support very highly. CallRail is best known for call tracking with a broader marketing-analytics suite and deep brand recognition. Unifying every lead type with clean attribution and client reporting? WhatConverts. Call tracking with a wider analytics ecosystem? Compare CallRail.

What are the drawbacks? +

Mainly cost structure. The headline price is only the subscription — usage like tracking numbers and call minutes bills on top, the $30 credit runs out fast, and there's no annual discount, so agencies often land at $500–$800/mo all-in. Feature gating adds to it: forms and chat need Plus, the best attribution needs Elite. The product itself draws remarkably few quality complaints — the honest watch-outs are budgeting for usage and picking the right tier.

Not sure yet?