Meta Removes Placement Exclusions: How to Protect Brand Safety and Budget Now
An agency media buyer opens a client's Meta account in September to set up the holiday campaigns. For years, t...
Read moreNirav is a digital marketer with World 360 Studio, a Rajkot-based digital marketing agency that has spent years helping startups, local businesses and larger brands across Gujarat grow through social media, creative and advertising. That client-side experience shapes everything he writes for KampaignLab: practical advice drawn from real campaigns, real budgets and real deadlines.
At KampaignLab, Nirav leads the Social Media Marketing and Paid Ads blogs. Expect hands-on guides to Meta, Google and LinkedIn ads, breakdowns of targeting, bidding and creative testing, and honest takes on which organic and paid tactics are actually moving the numbers right now.
An agency media buyer opens a client's Meta account in September to set up the holiday campaigns. For years, t...
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A social media manager prepares her monthly report and notices something delightful: YouTube views are up shar...
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A marketing team runs its first website test. They change the "Buy now" button from grey to orange, split traf...
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Two numbers, both from credible research, pointing in opposite directions. 91% of marketers expect budget incr...
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Ask a regular shopper about her loyalty programmes and she will find three apps on her phone, a few thousand p...
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The formula is the easy part, and it's also the part that makes the number useless. A single company-wide life...
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It happens in a lot of planning meetings this year. Someone puts up a chart showing the cost of acquiring a ne...
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Coverage of this treats each development as a separate story — the EU one, the India one, the platform policy...
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A customer tips the last scoop of your coffee into the machine on a Sunday morning. They mean to reorder, but...
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A 15%-off email goes out to the whole customer list on a Tuesday. One recipient is your best customer, who buy...
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