Renewal Season 2026: What Agencies Are Seeing in Q4 Client Budgets
One divergence explains most of what agencies are experiencing this quarter. Worldwide ad spending grew 8.6% y...
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One divergence explains most of what agencies are experiencing this quarter. Worldwide ad spending grew 8.6% y...
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Two agencies of identical size can be worth three times different amounts. Reported figures put project-only g...
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A lot of agency owners are having the same confusing year. Client count is stable. Retention looks fine on the...
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Pricing is the single biggest lever on an agency's profitability, and it's the one most agencies pull blindly....
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AI has quietly broken the way agencies charge for their work. For decades the business ran on a simple equatio...
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