Home / Partner Picks / Drip
Best for: Ecommerce brands running email & SMS automation
Last updated: September 04, 2026
Drip is ecommerce email and SMS automation done without the feature-gating games — every feature is unlocked on every plan, email sending is unlimited, and a clean visual workflow builder sits on top of a strong automation engine. Purpose-built for Shopify, WooCommerce, BigCommerce and Magento, it uses real purchase data for dynamic segmentation, behavioural workflows and revenue attribution, and it's ~35% cheaper than Klaviyo at entry. The honest catches: there's no free plan (trial only), contact-based pricing scales fast as your list grows, it's ecommerce-focused (weaker for B2B), SMS costs extra, and its predictive/AI depth and Shopify integration trail Klaviyo's.
STARTS AT
From $39/mo
A single tier structure based on contact count, with every feature unlocked from day one: ~$39/mo for 2,500 contacts, ~$89 for 5,000, ~$449 for 30,000 and ~$1,199 for 100,000 — with unlimited email sending on all paid plans. There's no free plan, only a trial. Since the meter is your contacts, your real cost rises as your list grows — estimate your list size and growth before committing, not just the entry price.
No permanent free plan, but there's a free trial to connect your store, build a workflow and test the automation before paying. That matters if you're comparing Drip with free-tier tools — with Drip you commit once the trial ends. The upside: even the entry plan gives you the full feature set and unlimited sending, so the trial tests the complete product. Use it to connect your ecommerce platform and confirm segmentation and automations work on your real data before your list and bill grow.
Same space, different trade-offs. Drip's edge is simplicity and value: every feature on every plan, no gates, cheaper at entry (~35% less at 2,500 contacts, ~$39 vs ~$60), and a clean, approachable automation builder. Klaviyo's edge is depth: stronger predictive analytics, more advanced reporting and a deeper, more mature Shopify integration. In short, Drip suits brands wanting powerful automation without complexity or feature-gating; Klaviyo edges ahead for those needing the most advanced analytics and deepest Shopify data.
It's purpose-built for ecommerce and integrates directly with Shopify, WooCommerce, BigCommerce and Magento, pulling in real purchase behaviour for segmentation and automation rather than treating your audience as a flat list. On top it offers web tracking, onsite forms and pop-ups, lead scoring and revenue attribution, plus SMS alongside email, and connects to the wider stack via native integrations and Zapier. That ecommerce-native data powers its behavioural workflows — triggering sequences from browse, cart and purchase events.
Yes. Drip includes SMS marketing alongside email, but SMS is billed separately from your contact-based subscription — as usage on top of the plan, because carriers charge per message. So while email sending is unlimited, text campaigns add a variable cost that depends on volume and destination countries. If SMS is central to your strategy, factor that usage into your budget rather than assuming it's covered by the headline contact price, and model it against the revenue those campaigns drive.
Growing ecommerce brands — often ~$1M–$50M annual revenue on Shopify, WooCommerce or BigCommerce — that want powerful, behaviour-driven email and SMS automation without the complexity or feature-gating of heavier platforms. Its full-feature-on-every-plan model, unlimited sending and clean builder suit stores scaling lifecycle marketing. Weaker fit for non-ecommerce/B2B senders, very small or pre-revenue stores wanting a free tier, and enterprises specifically needing the deepest predictive analytics, where a more advanced platform may be worth the extra cost.
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