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EngageBay Inc

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Best for: All-in-One CRM & Marketing Automation for Small Businesses

Last updated: July 23, 2026

EngageBay's pitch is straightforward: everything HubSpot does — CRM, marketing automation, email, landing pages, live chat and help desk — at a small-business price, with a free plan that genuinely works rather than teasing. Launched in 2017, it now serves tens of thousands of customers on exactly that promise. The thing to get right before comparing prices is that EngageBay sells four separate bundles (All-in-One, Marketing, CRM & Sales, and a free Service Bay), each priced differently — which is why reviewers quote wildly different figures for the same plan name.

Pros

  • Genuinely affordable all-in-one — a fraction of HubSpot's cost
  • Genuinely useful free plan — CRM, email, live chat & help desk
  • Buy just Marketing or CRM & Sales instead of the whole suite
  • Free Service Bay help desk — unusual at this price
  • Intuitive interface, quick onboarding, well-regarded support 

Cons

  • Prices differ by bundle — quoted figures for one plan name vary widely
  • Best rate needs a two-year commitment, not just annual
  • Steep jump from Basic to Growth on the All-in-One suite
  • Per-user pricing multiplies quickly as the team grows
  • Reporting, templates & design tools less polished than premium rivals

Key features

CRM with contact & deal pipelines
Email marketing & templates
Marketing automation (Growth+)
Landing pages & web forms
Live chat & help desk (Service Bay free)
Lead scoring, tag manager & social suite (Basic+)
SMS marketing (Basic+)
Push notifications & custom domains (Growth+)
Role management & custom reporting (Pro)
30+ integrations — Zapier, Stripe, Twilio, Gmail, WordPress

Pricing

STARTS AT

Free – $119.99/user/mo

Monthly billing Annual discount Free trial: Yes
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Frequently asked questions

It depends which bundle you buy — which is why quoted prices vary. On the All-in-One suite: Basic ~$14.99/user/mo, Growth ~$64.99, Pro ~$119.99. If you only need one side, the Marketing and CRM & Sales bundles each start lower, from ~$12.99/user. Service Bay (help desk) is free, and there's a permanent free plan. Discounts: ~8% annual, ~15% biennial.
Because EngageBay sells four separate bundles and reviewers often don't say which they're pricing. Growth costs far less on Marketing-only than on All-in-One — so you'll see both ~$39.99 and ~$64.99 called "Growth." Before comparing EngageBay to anything else, decide whether you need the full suite or just Marketing or CRM & Sales, then price that specific bundle.
Yes — one of the more generous free tiers here. Core CRM, email marketing, landing pages, live chat and help desk, no card required: a working setup for a very small business, not a teaser. Limits are contacts and branded email volume, and sources differ on the exact contact cap (quoted between 250 and 500), so check at signup. Note removing EngageBay branding can carry an extra charge.
The lowest rates require a two-year biennial commitment — unusual, since most competitors give their best price on a standard annual plan. Annual saves ~8%; the headline ~15% only comes with the longer lock-in. Add per-user pricing that multiplies with headcount, and the cheapest figure on the page assumes both a small team and a two-year signature. Price it on your real headcount and the term you'd actually sign.
EngageBay explicitly positions itself as the affordable HubSpot alternative, and on cost it wins comfortably — CRM, marketing automation and help desk in one platform for a fraction of HubSpot's price beyond its free tools. HubSpot is stronger on reporting depth, integrations and enterprise scale. Small business or startup wanting the whole lifecycle affordably? EngageBay delivers most of the value. Need best-in-class analytics or a huge app ecosystem? HubSpot.
Startups, small businesses and lean B2B/B2C teams wanting marketing, sales and support unified without enterprise prices, who value affordability and simplicity over depth in any one area — especially teams replacing three or four separate subscriptions. Weaker fit if you need advanced reporting and analytics, highly polished email design or a very wide integration ecosystem, or if you're a larger team where per-user costs erode the price advantage.

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