Home / Partner Picks / Leadfeeder
Best for: B2B teams identifying companies visiting their website
Last updated: September 05, 2026
Leadfeeder — now part of Dealfront — answers a question every B2B site owner has: which companies are visiting, and what are they looking at? It matches anonymous traffic to an IP-to-company database, shows the pages viewed and buying-intent signals, filters against your ICP, and routes intent-qualified accounts straight into your CRM, with no-code Workflows and unlimited users on every plan. The honest catches are structural: it's reverse-IP based, so remote, home-network and VPN visitors are invisible; the paid plan scales with the number of companies you identify; some users flag data-accuracy and 10–20% renewal increases. Best used as one intent signal, not a standalone lead source.
STARTS AT
Free–€1,199/mo
A free Lite plan (€0 — up to 100 companies/mo, 7-day retention, unlimited users), then a paid Website Visitor Identification plan from ~€99/mo annual (~€165 monthly) for up to 50 identified companies, scaling by volume to ~€1,199/mo. A separate Platform tier from ~€399/mo adds Dealfront's 60M-company / 400M-contact database. Since the paid plan is priced by how many companies you identify, your real cost tracks your traffic, not a seat count.
Reverse-IP lookup — it matches a visiting IP to a company, then shows which organisation visited, the pages viewed and buying-intent behaviour. Crucially, this only works when the visitor is on their employer's corporate IP or a business ISP. Remote workers on home broadband, VPN users and consumer networks are effectively invisible. It identifies companies, not individual people — a company-level intent signal, not a way to unmask named contacts.
It's a real, permanent free plan, and a good way to see whether visitor identification helps your site. Lite reveals up to 100 companies/mo, stores data for 7 days and includes unlimited users, plus there's a 14-day trial of paid features (no card). The limits are real, though — 100 companies and a 7-day window suit micro businesses or light evaluation, not a sales team working leads over weeks. Most teams that find value move to paid for full history and volume.
A genuine strength. Leadfeeder connects natively to Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics 365 — a broader CRM ecosystem than most US rivals — plus marketing/ads tools and Slack. No-code Workflows route leads by fit and intent, enrich records, update the CRM and fire Slack or webhook alerts. Combined with EU data residency and a GDPR-focused posture via Dealfront, it's especially strong for European B2B teams.
Three to weigh. Reverse-IP structurally misses remote, home-network and VPN visitors, so a large share of modern B2B traffic can't be matched. Some users report data-accuracy issues, so treat identified companies as signals to verify. And the paid plan scales with volume, with several reviews citing 10–20% renewal increases — model your growth and negotiate. It's best used as one intent input among several, not a standalone lead source.
B2B sales and marketing teams with meaningful website traffic that want to turn anonymous visits into an account-level pipeline signal — especially European teams valuing GDPR-friendly data residency and a broad CRM integration list. Unlimited-user pricing suits whole revenue teams sharing access. Weaker fit for B2C, for sites with mostly remote or consumer-network traffic (where reverse-IP matches poorly), and for very small sites whose volume never justifies leaving the free Lite plan.
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