Metricool

Affiliate Program

Best for: Analytics & Scheduling

Last updated: July 24, 2026

4.5 / 5.0

Visit Website Compare tools

Metricool is the analytics-first choice among affordable social tools: scheduling across 11 networks, but with genuinely strong per-brand analytics and competitor tracking that most cheap schedulers treat as an afterthought — all for a fraction of Hootsuite's price. Two things shape the real cost, and you should know both before comparing. It's priced per brand, so the total grows as you add clients, and on the Starter plan LinkedIn and X are paid add-ons, not included. Great value — just price it at your actual brand and network mix.

Pros

Excellent value — far cheaper than Hootsuite for multi-brand analytics
Analytics & competitor tracking are genuinely strong, not bolt-ons
11 networks in a clean, easy-to-use dashboard
Genuinely useful free plan for one brand, no card required
Highly rated, responsive human support

Cons

— LinkedIn & X are paid add-ons on Starter — real cost runs higher
— Priced per brand — total climbs as you add brands
— Free plan omits LinkedIn & X and caps monthly posts tightly
— Starter is single-user — no team management or approvals
— White-label reporting is Custom-tier only

Key features

Scheduling across 11 social networks

Cross-network analytics & reporting

Competitor tracking & benchmarking

Unlimited analytics history (paid)

AI caption assistant

PDF & PPT reports (Starter+)

Team & client management, approvals (Advanced)

Looker Studio connector & API (Advanced)

Link in Bio & ad campaign analytics

White-label reporting (Custom only)

Pricing

STARTS AT

Free – $210/mo

Monthly billing Annual discount Free trial: Yes

Visit website

Frequently asked questions

How much does Metricool cost in 2026? +

Priced by number of brands (a brand = one connected set of accounts). Free for 1 brand, then Starter ~$22–25/mo, Advanced ~$54–67/mo, and Custom for large agencies. Costs rise with brands — Starter reaches ~$45 at 10 brands, Advanced ~$210 at 50. Annual saves roughly 20–24% vs monthly.

Are LinkedIn and X included? +

The catch most people miss: on Starter, LinkedIn and X/Twitter are paid add-ons (~$5 per connected account each), not included. Several brands all needing LinkedIn stacks fast — three brands = +$15/mo. Advanced includes LinkedIn in its base, which is why Advanced often beats Starter-plus-add-ons once you pass ~3 brands.

Is the free plan good enough? +

For a single creator testing it, yes — scheduling across most networks, ~30 days of analytics, some competitor tracking, an AI caption assistant, no card. But it breaks down fast professionally: one brand only, no LinkedIn or X, and a tight monthly post cap. Treat it as a real trial, not a permanent setup.

What does Advanced add over Starter? +

Team and agency capability. Starter is single-user for creators and small businesses. Advanced adds team & client management, role permissions, approval workflows, customisable report templates, a Looker Studio connector and API access — and includes LinkedIn in the base. Worth it the moment you need approvals, client workflows or automation.

Metricool or Hootsuite? +

On price, Metricool wins comfortably — Hootsuite starts ~$99/mo and dropped its free plan years ago, while Metricool's Advanced covers many brands for well under that and keeps a free tier. Hootsuite has a longer enterprise pedigree and deeper listening, but for most creators, small businesses and agencies who mainly need scheduling plus solid analytics, Metricool delivers most of the value for far less.

Who is it best for? +

Creators, freelancers, small businesses and agencies wanting strong per-brand analytics and competitor tracking alongside scheduling, without enterprise prices — especially if reporting matters. Weaker fit if your brands all live on LinkedIn and X (add-on costs erode the price edge) or you specifically need white-label reports (Custom tier only).

Not sure yet?