TrueReview

A review and reputation management platform that helps businesses collect more online reviews and manage reputation from one dashboard. Its core job is automating review requests: personalized SMS and email asks — individually, in bulk via CSV, or automatically through integrations — often as multi-step drip campaigns to prompt customers to review on Google, Facebook and other sites. Beyond collection, it monitors reviews across many platforms in real time, lets you respond with AI-generated or template replies, and offers review widgets to display reviews on your site, AI tagging and insights, multi-location and team management, and integrations via Zapier, POS systems and an API. It also includes Review Radar, which scans incoming Google reviews for potential policy violations. In short, an all-in-one tool to generate, monitor and act on customer reviews.

Generating more Google and online reviews with minimal manual effort. Its standout is automated SMS and email requests with follow-up drip sequences, which businesses credit with large increases in review volume, and the ability to trigger requests automatically from a CRM, POS or scheduling tool via Zapier or the API. That suits local and service businesses, multi-location brands and agencies managing reviews for clients — especially automotive, dental, legal, real estate and property management. Combined with cross-platform monitoring, AI responses, widgets to showcase reviews, and sentiment insights, it covers the full loop from asking for reviews to displaying and learning from them. If your priority is steadily growing authentic reviews and managing reputation in one place, that automation is the main appeal.

This is the most important thing to get right. Review gating means selectively asking only happy customers to post public reviews while routing unhappy ones to private feedback — and it's against Google's policies and can breach US FTC rules on fake or suppressed reviews. TrueReview offers sentiment-based feedback flows and direct feedback forms, which can be configured in ways that risk gating if you divert negative experiences away from public review sites. The compliant approach is to invite all customers to leave a public review regardless of their rating, and use private feedback as an additional channel, not a filter that hides dissatisfied customers. Used that way, the automation is perfectly legitimate and effective. So the tool itself is fine — but you must set up your request flows to avoid gating and keep solicitation honest and even-handed to stay within Google and FTC rules.

SMS is powerful for review requests but regulated, so use it carefully. In the US, texting customers is governed by rules such as the TCPA, which generally require appropriate consent before sending solicitation texts, clear identification, and an easy opt-out; TrueReview's SMS features are US and Canada only. Practically, only text customers who've agreed to be contacted, include opt-out instructions, and respect stop requests. On limits, review requests are capped by plan tier — e.g. 250 (Starter), 500 (Small Business), 2,500 (Premium) per month — with SMS included from Small Business upward, and additional locations on the top plan charged a la carte. So confirm both your texting compliance obligations and the request/location allowances for your volume before relying on it at scale.

Local and service-based businesses, multi-location brands and marketing agencies that want to grow Google and other reviews and manage reputation from one dashboard — and that will run requests compliantly and even-handedly. It fits automotive, dental, legal, real estate, property management and insurance, and agencies managing many client locations who value team permissions, widgets and CRM/POS/scheduling integrations. It's a weaker fit for businesses that can't obtain proper SMS consent, that operate outside the US and Canada for texting, or that are tempted to use feedback routing to suppress negative reviews (which breaches Google and FTC rules). Match TrueReview to reputation-focused businesses and agencies that want automated, honest review generation and monitoring, and that will set up request flows to invite all customers rather than filter them.