Home / Partner Picks / Close
Best for: Inside and outbound sales teams that live on phone and email
Last updated: September 05, 2026
Close is the CRM that actually helps reps sell, not just log data. It bundles the best built-in dialer in any CRM — power and predictive dialing — with email sequences and SMS in one platform, so your team works every channel without tab-switching, and every touch is logged automatically. Reviewers rank its UX among the best going. The honest catch: reporting is limited for advanced needs, and calling add-ons push the real cost to $150–250/rep, well above the per-user sticker.
STARTS AT
$9 – $139/user/mo
Priced per user per month (annual), from a $9 Solo plan for one user up to around $139/user on Scale, with mid-tiers from roughly $35/user that include unlimited contacts, leads and pipelines. The caveat is calling: dialer tiers, Call Assistant, premium numbers and minutes are billed on top, so most teams should budget $150–250 per rep depending on call volume. There's a free trial, no card required.
The built-in dialer — widely rated the best in any CRM. Rather than bolting on a separate calling tool, Close puts a power and predictive dialer, email sequences and SMS directly inside the CRM, so reps work every channel from one screen without tab-switching. Every call, email and text logs automatically against the lead, saving hours of admin a week. For an outbound team on the phone, that all-in-one execution — not just record-keeping — is what sets Close apart.
Inside and outbound sales teams that rely on phone and email and want every channel in one CRM. It shines for small-to-mid calling teams that value speed, a clean interface and automatic activity capture over deep customization — more accessible than Salesforce while still capable for sophisticated sales ops. Reps make a lot of calls and you want them selling, not logging admin? Close fits. Need heavy marketing automation or a vast integration ecosystem? Look wider.
Reporting, mostly. The most consistent complaint is that analytics are limited for advanced or highly custom needs, and Close can feel rigid for deep customization. Marketing automation is lighter than all-in-one platforms, integrations are fewer than Salesforce or Pipedrive, and there's no native enrichment or buying signals. For a focused outbound team these rarely bite; for an org wanting one tool to run marketing, complex reporting and sales together, they're real limits to weigh.
Different centres of gravity. Close is sales-execution first — dialer, sequences and automatic logging built for reps making high volumes of calls and emails, with clean UX and quick setup. HubSpot is a broader all-in-one spanning marketing, sales and service with far deeper reporting, automation and a huge app ecosystem, but weaker calling and rising cost at scale. Outbound calling productivity in one focused tool? Close. Marketing and sales unified with rich reporting? HubSpot's the broader platform.
Yes — and it's the number to watch. The per-user subscription covers the CRM, but the dialer tiers, AI Call Assistant, premium phone lines and calling minutes are add-ons on top. That's why the real all-in cost for a calling team typically lands well above the headline — commonly $150–250 per rep once usage is included. Still competitive for what you get, but budget the full picture: subscription plus dialer plus minutes, not the per-user sticker alone.
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