Why can the real cost be higher than the plan price?

Because Loox meters by monthly order volume. Each paid tier covers a set number of orders, and once you exceed it you pay for additional order blocks on top of the base price. This is where the surprises happen: a store on the roughly 50-dollar Convert plan can find its bill climbing well past 200 dollars a month as orders grow, without changing plans. Always map your actual monthly order volume against the current tiers before subscribing, and re-check as you scale.

Does Loox have a free plan?

Yes, and this is new for 2026. For years Loox was the one major Shopify review app with no free option; it now offers a free Beginner plan covering review collection and display with a modest monthly order allowance. It is a genuine way to start collecting photo reviews at no cost. The catch is the gap above it: there is little between free and the roughly 49.99-dollar Convert plan, so a growing store can feel pushed to upgrade sooner than it would like.

Does Loox work outside Shopify?

No. Loox is Shopify and Shopify Plus only. There is no WooCommerce, BigCommerce, Wix or custom-platform version, and it does not cover marketplaces like Amazon. If you are on Shopify, that tight focus is a strength — setup is no-code and fast, and it carries Shopify's Built for Shopify badge for speed and integration quality. If you are on anything other than Shopify, Loox simply is not an option and the decision ends there.

The classic Shopify reviews decision. Judge.me is loved for its value: a generous free plan with unlimited reviews and flat, low pricing. Loox wins decisively on visual polish — its photo and video galleries look like an Instagram feed and are hard to beat for image-led products in fashion, beauty and home. The rule of thumb: if beautiful visual social proof drives your sales and you are on Shopify, Loox earns its price; if you want maximum reviews for minimum spend, Judge.me is the value pick.

For the right store, yes. Displaying reviews can lift purchase likelihood substantially, and Loox's visual galleries are among the most persuasive on Shopify, especially for products people buy with their eyes. The value question is really about volume: at modest order counts the pricing is fair, but high-volume stores should model the per-order costs carefully, because that is where Loox becomes expensive relative to flat-priced rivals. Start on the free plan, prove the conversion lift on your own store, then choose a tier against your real order numbers.

4.5 / 5.0

Compare Visit website

Home / Partner Picks / Loox

Shopify Brands Review Tool Social Proof

Loox

Affiliate Program

Best for: Product Reviews

Last updated: July 26, 2026

4.5 / 5.0

Visit Website Compare tools

If your products sell on how they look, Loox is the review app to beat. Its photo and video galleries render like an Instagram feed on your Shopify product pages, and the request emails make customers upload photos in one tap — social proof that genuinely moves conversion for fashion, beauty and home brands. Two 2026 updates matter: Loox finally added a free plan, and its pricing is metered by order volume, so the real bill can climb well past the sticker as you grow. Beautiful tool — just model the order maths first.

Pros

The best-looking photo & video review galleries on Shopify
Automated collection with one-tap photo-upload emails
Now has a free Beginner plan — it never used to
Built for Shopify badge; fast no-code setup, 15+ widgets
AI review tools, referrals & upsells on higher tiers

Cons

— Metered by monthly orders — real bill can climb past the headline
— Hard jump from free straight to ~$49.99, little in between
— Shopify only — no WooCommerce, BigCommerce or anything else
— Plan structure has changed repeatedly — old quotes are unreliable
— No annual billing; monthly via your Shopify invoice

Key features

Instagram-style photo review galleries

Video reviews (paid tiers)

Automated review-request emails, one-tap upload

Photo-review discount incentives

15+ display widgets & homepage carousel

Reviews importer (other apps & CSV)

AI review sorting, highlights, replies & translation (Convert)

Loox Referrals & upsells (paid tiers)

Google Shopping & Meta Shops syndication

Klaviyo integration & priority support (Unlimited)

Pricing

STARTS AT

Free–$299.99/mo

Monthly billing Free trial: Yes

Visit website

Frequently asked questions

How much does Loox cost in 2026? +

From free. Beginner is $0 (review collection & display, low order allowance). Convert is ~$49.99/mo (video reviews, referrals, branding removal, AI review tools). Unlimited is $299.99/mo (unlimited emails, referrals, upsells, Klaviyo, priority support). Billed monthly via your Shopify invoice — no annual plan, cancel anytime.

Why can the real cost be higher? +

Loox meters by monthly orders. Each tier covers a set number; exceed it and you pay for extra order blocks on top. That's where the surprises live — a store on the ~$50 Convert plan can climb past $200/mo as orders grow, without changing plans. Map your real order volume against the tiers before subscribing, and re-check as you scale.

Does it have a free plan? +

Yes — new for 2026. For years Loox was the one major Shopify review app with no free option; it now has a free Beginner plan for review collection and display with a modest monthly order allowance. A genuine way to start free. The catch: little exists between free and ~$49.99, so growing stores can feel pushed to upgrade quickly.

Does it work outside Shopify? +

No — Shopify and Shopify Plus only. No WooCommerce, BigCommerce, Wix or Amazon. On Shopify that focus is a strength: no-code, fast, and Built for Shopify certified. On anything else, Loox isn't an option and the decision ends there.

Loox or Judge.me? +

The classic call. Judge.me wins on value — generous free plan, unlimited reviews, flat low pricing. Loox wins decisively on visual polish; its photo/video galleries look like an Instagram feed, hard to beat for image-led products. If beautiful social proof drives sales and you're on Shopify, Loox earns its price; if you want maximum reviews for minimum spend, Judge.me is the value pick.

Is Loox worth it? +

For the right store, yes. Reviews lift purchase likelihood, and Loox's galleries are among the most persuasive on Shopify — especially for products people buy with their eyes. It comes down to volume: fair at modest order counts, expensive at high volume vs flat-priced rivals. Start free, prove the lift on your store, then pick a tier against your real order numbers.

Not sure yet?