Omnisend

Affiliate Program

Best for: E-commerce Automation

Last updated: July 27, 2026

4.6 / 5.0

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Omnisend does one thing better than almost anyone: it gives new stores a free plan that actually works. Not a crippled demo — the same automations, segmentation and A/B testing the paid tiers get, plus 24/7 support. A Shopify store can run abandoned-cart recovery and earn real money before spending a cent. But read the SMS section carefully. Since 4 May 2026, new Standard subscribers can't buy SMS at all — it's Pro-only now, and that changes the maths for anyone who came here for "email and SMS."

Pros

Free plan is a working system, not a demo — full automations included
24/7 live chat and email support on every plan, free included
Pre-built e-commerce flows: cart recovery, welcome, browse abandonment
Standard from $16/mo — well under Klaviyo at the same list size
Pro adds unlimited sends, AI content and product recommendations

Cons

— Since May 2026, new Standard subscribers cannot buy SMS at all
— You're billed for non-subscribers too, like abandoned-cart visitors
— Price climbs automatically with list size, however little you send
— Standard caps sends at 12× your contact count
— Product recommendation blocks on Standard are a paid add-on

Key features

Pre-built e-commerce automations

Abandoned cart & browse abandonment flows

Email, SMS & web push in one platform

Unlimited segmentation & A/B testing (all plans)

Popups, signup forms & landing pages

Deep Shopify, WooCommerce & BigCommerce sync

Dynamic Content AI & Product Recommender (Pro)

Advanced cross-channel reporting (Pro)

Google Customer Match & Facebook Audiences

24/7 support on all plans

Pricing

STARTS AT

Free–$59/mo

Monthly billing Annual discount

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Frequently asked questions

Is the free plan actually usable? +

Unusually, yes. Capped at 250 contacts and 500 emails/month — but you get the same automations, segmentation, A/B testing and forms as paid tiers, plus 24/7 support. A new store can run cart recovery and earn real revenue before paying. The catch is Omnisend branding on forms and landing pages.

Can you send SMS on Standard? +

Not any more. Since 4 May 2026, new Standard subscribers cannot buy SMS credits at all — SMS is Pro-only. Existing Standard customers with active SMS subscriptions keep legacy access. If SMS is part of your plan, you're really looking at Pro from $59/mo, not Standard from $16.

What does it cost as the list grows? +

Pricing tracks contacts, not sends, and rises automatically. Standard: ~$16 at 500 contacts, ~$65 at 5,000, ~$132 at 10,000. Pro: ~$59 at 2,500, ~$90 at 5,000, ~$150 at 10,000. Above 150,000, it's negotiated.

What counts as a billable contact? +

More than you'd think — non-subscribers count too, including people captured by abandoned-cart tracking and customers who bought without subscribing. Your bill can be driven by contacts who never joined your list, so list hygiene directly lowers your invoice.

Omnisend or Klaviyo? +

Omnisend is cheaper at the same list size, easier to learn, and its free tier genuinely works. Klaviyo goes deeper on segmentation and predictive analytics. If you're early or your team is small, Omnisend gets you running faster for less. If your marketing is data-led and staffed, Klaviyo's ceiling is higher.

What's Standard's email limit? +

12× your contact count per cycle — so 3,000 contacts gets 36,000 emails a month. Generous for a weekly campaign plus triggered flows. Pro removes the cap, which only pays off if you genuinely send at high frequency.

Not sure yet?